6 Landing Page Design Tips That Help Send Conversions Skyrocketing

Designing effective landing pages isn't always easy, but Jaci has some advice to help turn more of your site visitors into customers. We have 6 tips to help you create high-converting landing pages and start increasing your revenue.

You'll also see several landing page examples throughout this video so you have a better idea of how to put each tip into action.

⏰ Video timestamps:
00:00:00 // Intro to landing pages that convert
00:00:21 // #1. Match your landing page to your ad, email, or other content
00:01:17 // #2. Include one call-to-action in your landing page design
00:01:47 // #3. Write great copy
00:02:55 // #4. Avoid cluttering your design
00:03:36 // #5. Use color wisely in your landing pages
00:04:35 // #6. Offer people visual cues

There is no perfect landing page structure, but there are things you can do to increase the success of your landing pages.

The anatomy of a landing page that converts includes:
🔵 A call-to-action (CTA)
🔵 Attention-grabbing copy
🔵 Enticing multimedia elements
🔵 Colors that pop

Including one—and only one—CTA in your landing page design tells people what action you want them to take. Including multiple CTAs, while possible, can potentially muddle your message and leave you with a lower conversion rate.

While page copy isn't necessarily a design element, it's crucial for any landing page. The text you use not only tells people more about your business, product, or service but can also convince someone to get in touch, make a purchase or perform another desired task. The more attention-grabbing your copy is, the better.

Strategically adding multimedia elements, such as photos and videos, to your landing page layout can draw people's eyes towards the most important parts of your page. Having someone look in the direction of your CTA button, for example, can lead to more people actually viewing and clicking that button.

Color theory is important to web design, making it very useful when you're working on landing pages that convert. Using contrasting colors can help shift focus to important elements on the page. Colors also impact people's emotions in different ways, which you can learn about on our website 🌈 https://www.webfx.com/blog/web-design/psychology-of-color-infographic/

🎥 Check out these videos to keep learning!

Website domain 101 ▶https://youtu.be/iIKnCK88kSg
UX design overview ▶ https://youtu.be/MeAO12ZRdns
Small business website essentials ▶ https://youtu.be/h9PoKSLwWAw

📘 We also have written content on our website!

Landing page basics ▶ https://www.webfx.com/blog/marketing/what-is-a-landing-page/
Landing page examples ▶ https://www.webfx.com/internet-marketing/10-examples-of-landing-pages-that-convert.html
Landing page design services ▶ https://www.webfx.com/best-ppc-landing-page-services.html

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